Sponsorship and Exhibitions Masterclass

16/10/19 09:30

Looking Beyond the Transaction

It’s no secret that many businesses benefit from having a sponsor on board to support a program, initiative or event. A well-managed sponsorship agreement can certainly provide financial reward, encourage engagement and help promote your activities and brand to new audiences.

Seeking a successful sponsorship agreement though is more than just a simple transaction. This course will help you identify and explore opportunities that can really benefit your business growth and development. In addition to this, we shall also explore participation opportunities at Trade Shows and Exhibitions with a focus of getting the best out of your investment.

This session will explore:

• Seeking the right partners to help grow your business • Benefits of obtaining media partners • Sponsor and partner packages • Benefits of exhibiting • Hints and tips to getting the most out of your exhibition involvement • Measuring success
Who is the course for? This Sponsorship course is aimed at those with a remit or interest in promoting their business through communications, marketing, social media and events. It would also be suitable for anyone who would like to add to their skills set especially in the areas of building partnerships, strategy and planning. Trainer Sarah is the founder of Sarah Halfpenny Events, an event management company providing consultancy, advice, guidance and practical support covering all aspects of event design and production, planning and logistics, event marketing and content delivery.

Sarah Halfpenny is a successful event professional who has planned, developed and delivered over 200 events across the UK, Europe and the USA. Spanning 19 years, Sarah has trained, mentored and supported over 100 event professionals covering all aspects of event management, event marketing, content marketing and sponsorship.

Drawing on her experience, Sarah delivers both an informative and practical session which can be applied to any business large or small.

09.30 – 16.30
Lunch and all refreshments included.

Wednesday, 16 October

99 Bishopsgate

£275 + VAT per person

To reserve your place on this workshop please email jshein@taforum.org ASAP

Cancellations must be made in writing to jshein@taforum.org by Monday, 16 September 2019, we cannot offer a refund after this date.

TAF is not liable for any travel costs associated with our events.


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