Live Online Course - Write Your Marketing Plan in a Day - 4th August 2020

You probably know that, ‘If you fail to plan, you plan to fail’.Why is it then that, according to research, fewer than 50% of businesses have a marketing plan?Maybe it’s because businesspeople are stressed, overwhelmed, strapped for time...

Live Online Course - Creative Thinking & Innovation: Think Outside the Box - 5th August 2020

Why are some new products a hit while others flop? Why are some businesses more efficient than others? And why do some organisations provide 5-star service while others fail to impress?Although there’s no fool proof way to create...

Live Online Course - The Science of Business Storytelling - 6th August 2020

Let me tell you a story…Human beings have told each other stories since we started to use language. Indeed, language probably developed as a way to share information via stories.This means your customers, your colleagues and stakeholders love...

Live Online Course - Using Google Analytics to Improve Your Marketing - 11th August 2020

Driving visitors to your website or subscribers to your email list is only half the battle. Your efforts are wasted if they don’t click, enquire and buy.The problem is, your potential customers are time poor and impatient. If...

Live Online Course - Grow Your Sales With Digital Advertising - 12th August 2020

As Joe Wannamaker once said, “I know half of my advertising is wasted; I just don’t know which half.”These days, Wannamaker would be amazed at the trackability of digital advertising. Unfortunately for many businesses, digital advertising is confusing...

Live Online Course - Think Smart: Analytical & Problem-Solving Skills - 13th August 2020

Working life is full of problems.Of course, you solve most of them without even thinking about it. However, it’s those big decisions and knotty problems is when you DO you need think. And think carefully. Make a poor...

Live Online Course - Grow Your List, Grow Your Business: Effective Email Marketing Live - 18th August 2020

Marketing fads come and go (Tik Tok anyone?).Fortunately, email marketing is still, by far, the most cost effective and powerful marketing channel at your disposal. Unfortunately, it's getting harder and harder to capture the attention of your subscribers. Your...

Psychology of Member Engagement - Birmingham - 16th September 2020

The Psychology of Member Engagement - Master the Art and Science of PersuasionWhy do some benefits capture your members’ attention while others flop?What makes members engage with certain services again and again and others never at all? Is there...

Chairmans Seminar - 17th September 2020 - FULLY BOOKED

Each year a number of senior business people, with significant experience in running organisations and conducting meetings, are asked to take on the chairmanship of a trade association. However, they may well find the experience rather different from that which...

Crisis Communications Workshop, London, 1st October 2020

Members expect their trade association to act as their 'top cover' in a crisis.  Two factors are critical - The spokesperson and the initial statement.People neither know or remember the details of a crisis. What they remember ...

Developing Good Relationships with the Media, London, 8th October 2020

How can we start up relationships with our industry’s key media if we are new to the sector?  Introduce yourself and ask journalists for a brief meeting.It takes more time but it's a good investment. Given the...

Chairmans Seminar - 13th October 2020

Each year a number of senior business people, with significant experience in running organisations and conducting meetings, are asked to take on the chairmanship of a trade association. However, they may well find the experience rather different from that which...