If COVID-19 waylaid your events programme last year, you’re not alone. Amidst growing concern, live and in-person events were cancelled in their thousands, even before official regulations were established to protect people from attending mass gatherings. 

Whilst many associations were already broadcasting webinars as part of a wider array of events, the format didn’t often comprise the entirety of the schedule, nor did it form the bulk of experience for many seasoned event managers. Producing online events in the form of webinars requires teams to work in new ways, and identify a different set of opportunities to connect with member and non-member delegates. 

Pivoting to virtual events in 2020 was a real challenge, as associations sought to deliver best practice guidance in relevant and engaging formats, amidst pressure from members to show the way forward for online events. But despite the testing circumstances, delivering a full events programme online has been achieved by many diverse organisations who are reaping new and unexpected benefits. 

To find out more about how trade associations can deliver valuable guidance to members by adapting to a life lived online and embracing virtual events, ToucanTech has produced a 7 step e-book, for access click here.


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