The Government is committed to doing all it can to improve consumer comprehension of T&Cs. BEIS has commissioned their Behavioural Insights Team (BIT) to produce an evidence based, concise, Best Practice Guide for business on presenting contractual terms and privacy policies.
The Best practice guide (and ancillary literature review and technical report) have now been published and can be found at: https://www.gov.uk/government/publications/contractual-terms-and-privacy-policies-how-to-improve-consumer-understanding
The BIT blog can be found here: https://www.bi.team/blogs/terms-conditions-apply/
The guide offers several ideas for businesses to increase consumer engagement and understanding, based on the test findings BEIS are keen to encourage business take up. Trade associations have an important role to play in this, and therefore BEIS would welcome your assistance in help in publicising the guide within your membership to raise awareness.