What we do - Support
The NAPIT Insurance offering was designed to provide another valuable service that the membership needs. Aligning with a trusted partner was important in order to really understand the membership demographic and their specific needs.
The majority of NAPIT members are small businesses – either sole traders or involving one or two employees of a limited company. Insurance isn’t something they have the time to spend researching – they simply need to find the right covers for the specific type of work they carry out, for the right price.
Working with both NAPIT and their insurer partners, Partners& carefully developed a tailored package based on the insurance needs of members.
Technology underpins the offering, and the branded NAPIT Insurance website includes an efficient quote and buy online service supporting members’ preferred approach to buying insurance.
It’s then about getting the offer out their and building awareness. Using Partners& marketing expertise and working in partnership with the NAPIT team, they then introduced the NAPIT Insurance brand to NAPIT members. By engaging with the NAPIT marketing team and Partners&’s in-house Insurance advisers, they were able to develop communications and initiatives that are relevant and worthwhile for members – helping them to understand more about the insurance they have and why they need it.
As well as the digital side of things, Partners& supported NAPIT and its members with attendance at industry EXPOs, and by producing newsletter articles which demonstrate thought leadership and highlighted the solutions offered to support them. This helps to truly connect the offer with the membership and understand the challenges both they and NAPIT face.