Trade Association Forum

Rethinking Member Engagement in a Mobile-First World

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Associations are increasingly leveraging mobile apps to communicate with members, share valuable content, personalise member experiences, and deliver CPD and events – at a fraction of the cost of their websites.

Hear association case studies – including the Institute of Quarrying and others – and strategies that you can apply at your organisation to deliver value directly into the hands of your members. Mobile app success stories include:

  • 88% member renewals with highly-tailored, timely app content
  • £70,000 cost savings delivering and supporting conferences
  • £10/user cost per annum to connect members across 70 countries 
  • 30,000 app users in 130 countries

This session is for associations looking for proven strategies and approaches to leverage a mobile app to engage and connect members, deliver content and events, and realise real “return on engagement” serving members.

Learning Objectives:

  1. Understand how changes in member expectations have led to the increased use of mobile apps in associations
  2. Identify strategies and approaches to meeting member needs and increasing engagement through mobile 
  3. Learn from associations that have succeeded in integrating mobile into their member service and communications mix


RD Mobile are an award-winning company specialising in mobile apps that provide year-round member engagement as well as power in-person, online, and hybrid events – for 300+ global associations.  

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Date And Time

10-11-2022 @ 10:00 to
10-11-2022 @ 11:00


Online event

Event Category

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