Re:member research launch – the trade association cut
We’re delighted to welcome content expert Jackie Scully from Think to talk through a trade association cut of their Re:member survey which explores trends in membership communications.
Looking at everything from the channel mix to content strategy and the commercialisation of content, the survey is designed to find out what’s working well and what needs adjusting for the year ahead. Its valuable insights have helped shape content programmes for organisations across the world for the last 11 years.
This year’s survey has been bigger than ever, and Think has kindly segmented the data to provide TAF Members with a trade association only view, allowing us to benchmark our activities against best practice in the sector and more broadly across the membership world.