We are PAGB, the consumer healthcare association. We are the only trade association representing the interests of manufacturers of branded OTC medicines, self-care medical devices and food supplements in the UK.

We empower self-care as the expert voice of the UK consumer healthcare industry. Working with Government, regulators and our members, we support the sector to responsibly navigate the ever-changing landscape, encouraging a fair and positive regulatory environment that encourages product innovation, and promotes the contribution that self-care can make to people’s health at no cost to the NHS.

Established in 1919, PAGB has a long and distinguished track record as the industry self-regulatory body ensuring balanced and responsible marketing of self-care products.