About this event
Every trade association faces the same challenge: attracting the right people to begin with, and then keeping hold of them once you've got them. The recruitment pipeline is harder than it's ever been, and retention is getting trickier as expectations shift. But the good news is the solutions are more within your control than you might think.
This webinar looks at what actually makes people choose your association in the first place, what makes them stay once they're there, and what makes some associations quietly become the ones everyone wants to work for. We'll explore what's really going on when recruitment feels like a constant uphill battle, why people leave (and why they rarely tell you the real reason), and what you can practically do about it.
You'll come away with a clearer picture of what the best people are really looking for, how your internal culture is helping or quietly undermining your ability to attract and keep them, and specific things you can do to become the kind of association the right people choose and choose to stay at.
Arran Russell is the founder of Set The Tone, a management training consultancy that helps growing organisations build teams that actually work. With 15 years of working with trade associations and experience leading in a growing business - hiring 200+ people and managing 300+ - he brings a practical, no-nonsense approach to the people challenges every organisation faces.
