About this event
Membership organisations face a growing challenge in 2026: delivering value across five generations. From Baby Boomers focused on professional status to Gen Z seeking mobile-first, peer-led and career-focused experiences, expectations are shifting.
Yet many associations still rely on a single model that no longer meets the needs of a changing member base.
In this webinar, we will explore how generational differences shape engagement and perceived value, why younger members expect digital-first experiences, and how CRM, web and app solutions can support more personalised delivery at scale.
This event is for TAF members only.
