About this event
Having a voice in the media can help to influence policymakers and establish a profile for your association that’s valuable to your members.
This session will provide practical tips and advice on how to build a proactive press office on a budget, including strategies for how to create compelling content and place it in the media. It will cover: Identifying issues that will enable your association to boost its profile and impact Getting the basics in place – e.g. key messages for media, spokespeople, lines to take, media contact database, approvals process How to create a calendar of opportunities – including relevant hooks/milestones and how to create low/no cost stories and content around them Selling content into media Evaluating a proactive press office and demonstrating ROI.
This event is for TAF members only.
