Social Selling to Recruit and Retain Members

24/04/19 09:30

Social Selling to Recruit and Retain Members
Discover the powerful combination of Inbound and Outbound Marketing

Your existing and potential members are sharing much about what's going on in their professional lives on social media—from their latest hires to newest products and services. As a business development or salesperson, you know that this information can help you build relationship and achieve your growth targets.

The key is to reach a person where they're conducting, their online research. The challenge is to strike the right balance and be seen as a helpful resource that can guide the buyer toward their ideal solution. Whilst it all sounds easy and obvious, getting started with social selling can seem overwhelming. This is where this unique workshop comes in

This enjoyable and practical workshop will provide you with a workable Social Selling framework. The programme will show you how to grab the attention of your existing and potential members and turn relationships into revenue. You will come away with everything you need to know in order to leverage the new social business environment. Beginning with the big picture and gradually honing the focus, you'll learn the techniques that will change your entire approach.

Learning Objectives:

• Reach and engage existing and potential members online
• Provide value and insight into the buying process
• Learn more effective Social Selling tactics
• Develop the relationships that lead to sales

Key Benefits

Attend this workshop and you will:

• The programme will provide several benefits for the modern sales team. These include:
• Understanding how member businesses actually buy
• What exactly do you say when approaching prospects?
• How do you get existing and potential members to set up appointments?
• Simple steps to managing sales objections
• What questions should you ask, and when is the right time to ask them?
• How do you engage prospects in a conversation that leads towards a close?


This workshop is suitable for anyone in a sales, business development, marketing or member facing role. No prior knowledge is required. Suitable for those in supervisory and management positions from junior to mid-level seniority who must:

• Better understand another’s perspective
• Be able to make your messages clearer
• Build better relationships with members
• Be more influential and persuasive
• Learn simple changes that have a big impact

Course Material

All delegates receive all the slides, workbooks and other supporting material. Post-course support, via email and telephone, can also be provided if required.

The Trainer:
Andrew Lloyd Gordon
Andrew Lloyd Gordon is a trainer, speaker and digital marketing consultant.

After studying for an MA at Warwick Business School, Andrew started his digital marketing career in 1997, when he helped launch and promote

After 4 years at, Andrew eventually went onto become MD of the business after turning it into the leading jobs board for Higher Education in the UK and across the world. At the height of the dot com boom, Andrew was headhunted to help launch a number of high-profile start-ups.

Once the dust had settled after the dot com crash, Andrew began working with the complete range of public and private organisations to help transform them into digital organisations. For the last 20+ years Andrew has consulted on digital projects in the UK, USA, Ireland, Holland, Italy and Germany.

As a qualified and experienced trainer, Andrew has worked with clients such as the UK Cabinet Office, Bose, UCAS, Kings College London, Universal Music, the NHS and many others. He is also a trainer for Google’s flagship digital marketing training programme, ‘We Are Squared’. He also recently authored the digital marketing content for the ‘Advanced Digital Business Leaders’ (ADBL) programme.

Andrew regularly speaks at a wide range of conference and events in the UK and overseas. These have included the Commonwealth’s University Association conference in Trinidad, a European Union Science and Technology fair at MIT, Cambridge USA and a Google conference in Dublin, Ireland. He has also been invited to speak at prestigious conference in the UK such as Reed Business Information’s Digital Conference and as a panel member at the AutoTrader Digital Conference at the Ricoh Arena. Andrew is also a regular guest lecturer at several UK business schools such as Warwick, Aston, Lancaster and Nottingham.

09.30 – 17.00
Lunch and all refreshments included.

Wednesday, 24 April

99 Bishopsgate

£275 + VAT per person

To reserve your place on this workshop please email ASAP

Cancellations must be made in writing to by Monday, 25 March 2019, we cannot offer a refund after this date.
TAF is not liable for any travel costs associated with our events.


Please log in to book