Crisis Communication Management

14/02/19 09:30

Crisis Communications Management

Trade associations are often in the front line when a crisis strikes their industry sector or one of their members.

Members expect their trade association to act as ‘top-cover’ in a crisis. Trade body spokespeople are one of their first ports of call when journalists are researching a crisis story.

The ‘crisis paradox’ shows us that a calm, professional, helpful response in a crisis can enhance an organisation’s reputation under the glare of the media spotlight.

This workshop describes how to prepare for a crisis and what to do ‘on the day’. It sets out a series of simple steps: how to train and equip spokespeople; how to assemble basic materials and lists in advance; how to plan for contingencies; how to identify key stakeholders; how to respond to online, social and mainstream media when a crisis blows up.

Two factors are critical: the spokesperson’s performance and the initial statement.
The workshop comprises tutorial, discussions about real-life examples and practical exercises.

The presenter, Adrian Wheeler, is a crisis communications specialist who is the author of the Public Relations and Communications Association’s Practice Guide ‘Crisis Communications Management’.

Thursday, 14th February 2019

09.30 - 16.30
(refreshments and lunch will be provided)

99 Bishopsgate

£275 + VAT per person

To reserve your place on this workshop please email ASAP

Cancellations must be made in writing to by Monday, 14 January 2019, we cannot offer a refund after this date.

TAF is not liable for any travel costs associated with our events.


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