Crisis Communication Management
Crisis Communications Management
Trade associations are often in the front line when a crisis strikes their industry sector or one of their members.
Members expect their trade association to act as ‘top-cover’ in a crisis. Trade body spokespeople are one of their first ports of call when journalists are researching a crisis story.
The ‘crisis paradox’ shows us that a calm, professional, helpful response in a crisis can enhance an organisation’s reputation under the glare of the media spotlight.
This workshop describes how to prepare for a crisis and what to do ‘on the day’. It sets out a series of simple steps: how to train and equip spokespeople; how to assemble basic materials and lists in advance; how to plan for contingencies; how to identify key stakeholders; how to respond to online, social and mainstream media when a crisis blows up.
Two factors are critical: the spokesperson’s performance and the initial statement.
The workshop comprises tutorial, discussions about real-life examples and practical exercises.
The presenter, Adrian Wheeler, is a crisis communications specialist who is the author of the Public Relations and Communications Association’s Practice Guide ‘Crisis Communications Management’.
Thursday, 14th February 2019
09.30 - 16.30
(refreshments and lunch will be provided)
£275 + VAT per person
To reserve your place on this workshop please email firstname.lastname@example.org ASAP
Cancellations must be made in writing to email@example.com by Monday, 14 January 2019, we cannot offer a refund after this date.
TAF is not liable for any travel costs associated with our events.
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