Accelerate your Social Media - Intermediate to Advanced

12/09/19 09:30

Exploring, in one-day, more advanced social media topics including how and why people engage in social media and how to make content go viral.

What is it?

Social Media is now an established part of the marketing mix. It’s surprising then, that most businesses still struggle to generate a Return on Investment (R.O.I.) from their social efforts. This advanced workshop is designed to help change all of that.

The course is designed to help you build a solid foundation for Social Media success. The workshop will help you understand and the deep fundamentals that underpin effective digital communication. You’ll then be able to apply those principles to dramatically improve the impact of your social media campaigns.

Course Programme

- This Social World
- How to Make People Care
- Strategy vs Tactics
- Measurement and Tracking
- Putting it All Together
- Looking Forward

Workshop Benefits

Following this training course, you will:

• Gain a comprehensive understanding of Social Media
• Build a competitive advantage over your commercial rivals
• Understand how scale your Social Media marketing efforts
• Know how to design and implement effective social campaigns
• Be aware of what’s coming next
• Know how to apply powerful tools and techniques you can use today to be more effective

Intended Audience

This one-day interactive workshop is for marketers, managers, social strategists, and business leaders who want to gain a comprehensive understanding of Social Media.

The Trainer:
Andrew Lloyd Gordon
Andrew Lloyd Gordon is a trainer, speaker and digital marketing consultant.

After studying for an MA at Warwick Business School, Andrew started his digital marketing career in 1997, when he helped launch and promote jobs.ac.uk.

After 4 years at jobs.ac.uk, Andrew eventually went onto become MD of the business after turning it into the leading jobs board for Higher Education in the UK and across the world. At the height of the dot com boom, Andrew was headhunted to help launch a number of high-profile start-ups.

Once the dust had settled after the dot com crash, Andrew began working with the complete range of public and private organisations to help transform them into digital organisations. For the last 20+ years Andrew has consulted on digital projects in the UK, USA, Ireland, Holland, Italy and Germany.

As a qualified and experienced trainer, Andrew has worked with clients such as the UK Cabinet Office, Bose, UCAS, Kings College London, Universal Music, the NHS and many others. He is also a trainer for Google’s flagship digital marketing training programme, ‘We Are Squared’. He also recently authored the digital marketing content for the ‘Advanced Digital Business Leaders’ (ADBL) programme.

Andrew regularly speaks at a wide range of conference and events in the UK and overseas. These have included the Commonwealth’s University Association conference in Trinidad, a European Union Science and Technology fair at MIT, Cambridge USA and a Google conference in Dublin, Ireland. He has also been invited to speak at prestigious conference in the UK such as Reed Business Information’s Digital Conference and as a panel member at the AutoTrader Digital Conference at the Ricoh Arena. Andrew is also a regular guest lecturer at several UK business schools such as Warwick, Aston, Lancaster and Nottingham.

All delegates receive all of the slides, workbooks and other supporting material. Post-course support, via email and telephone can also be provided if required.

Timings
09.30 - 16.30

Lunch and all refreshments included.

Venue:
Landmark
99 Bishopsgate
London
EC2M 3XD

Cost:
£275 + VAT per person

To reserve your place on this workshop please email jshein@taforum.org ASAP


Cancellations must be made in writing to jshein@taforum.org by Monday, 12 August 2019, we cannot offer a refund after this date.
TAF is not liable for any travel costs associated with our events.

Landmark
EC2M 3XD

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